Pricing
Pay for AI thinking. Not for storage.
The contacts book is free for everyone. Birthdays and reminders are free for everyone. What you pay for is how much Spark thinks about your network.
Free
$0
forever
- ContactsUnlimited
- Import (device + CSV)Unlimited
- Birthdays + remindersOn every contact
- AI-tracked contacts10
- Curated suggestions / day3
- Talk to SparkLimited turns/day
- Message rewrites3 per suggestion/day
- Afternoon questions (Pro)—
- News-grounded drafts (Pro)—
Pro
Most networks$15
per month — or $129/year (save 28%)
- ContactsUnlimited
- Import (device + CSV)Unlimited
- Birthdays + remindersOn every contact
- AI-tracked contacts150
Dunbar's number — the anthropological cap on stable relationships
- Curated suggestions / day7
One per business day — the cognitive load people actually act on
- Talk to SparkUnlimited
- Message rewritesUnlimited
- Afternoon questionsIncluded
Spark asks 1-3 specific questions a day about contacts it doesn't know well enough
- News-grounded draftsIncluded
Drafts know what's actually happening in your contact's world
14-day free trial on Pro. Cancel anytime through your Apple ID. Prices in USD. Subscriptions billed through Apple.
What you don't pay for
Storage isn't a feature. AI thinking is.
Most personal CRMs charge by contacts: $5/mo for 1,000, $10/mo for 5,000. We charge for the actual cost of doing the work — the AI that drafts messages, learns topics, surfaces what to do today. The cheap part is free.
Storage
Free
Unlimited on both tiers
Birthdays + reminders
Free
Every contact, every tier
AI thinking
Tiered
3 a day free, 7 with Pro
FAQ
The fine print, in plain English.
Try Spark for 14 days. Decide later.
The Pro trial gives you everything — 150 AI contacts, news-grounded drafts, afternoon questions — for two weeks. Cancel before then and you pay nothing.
Coming to the App Store soon.