For realtors

Every relationship is a future referral.
Spark helps you show up.

You already know that 80% of your next deals will come from your sphere of influence - past clients and referrals. The hard part isn't knowing it. The hard part is consistently showing up for the people who matter without becoming the agent who only calls when they want something.

Spark turns those good intentions into one text, one call, one note at a time. Quietly. Specifically. In your voice. The right people, at the right time. A few real sparks each week beat a giant sphere campaign you never get around to sending.

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$19.99/mo Pro. First month free. No credit card to start the free tier.

Spark Today screen with curated check-ins for the morning — Today - three names worth a call this morning.

The real problem with your CRM

You're not lacking software.
You're lacking a system for showing up.

You've probably paid for Follow Up Boss, or kvCORE, or Wise Agent, or LionDesk, or BoomTown, or all of the above at one time or another. They're fine databases. They're good at storing 2,000 leads. They're good at firing off generic drip campaigns that everyone unsubscribes from.

What they're not good at is the specific, human, low-volume work of showing up for the people who actually drive your business. You might have 400 names in your phone - but inside that sphere of influence are the roughly 100 who generate your referrals. The ones you've sold houses to. The ones who've referred you twice. The ones whose kid is going to college next year and whose house won't make sense in two years. Spark Pro works that 100 every day - and if your book is genuinely bigger, Power takes the same machine to 1,000 AI-enabled contacts.

Spark doesn't replace your transaction-management CRM. It does the part those tools never did: help you show up without you having to grind through it every Friday afternoon.

What this looks like day to day

Five things Spark quietly does for an agent every week.

Home anniversaries surface themselves.

Tell Spark who you sold to and when. From then on, every anniversary surfaces in Today with a drafted note that isn't a card from a vendor - it's a personal check-in that mentions something specific you actually know about them.

Birthdays you actually catch.

Spark runs a 30-day lookahead every morning. You get the ones worth reaching out to early - past clients, high-referral folks, sphere relationships - without having to remember to check anything.

The lapsed-relationship problem, solved quietly.

Spark knows when you last heard from someone, and pings you when a relationship is about to go cold by the cadence you've set for them. Quarterly for past clients. Monthly for top referral partners. You decide. Spark remembers.

Talk to it between showings.

In the car between appointments: hold the mic, say "Jamie and Mike are listing in March - Mike got promoted to VP at Hopkins." Spark files it across both contacts and adds a March listing reminder. You drive on.

Drafts that don't sound like a CRM.

Spark learns how you actually text - short, no exclamation points, dash sign-off, whatever it is - and writes drafts in that voice. Your check-ins don't read like the other 30 agents in your market sending the same Mailchimp blast.

Their world, not your script.

Pro users get news-grounded drafts. If your past client is a Ravens fan, Spark knows the Ravens just signed someone. If they work at McCormick, Spark knows McCormick had an earnings call. Specificity is what makes someone reply.

Migration

Bring your people in. Once.

Already in Follow Up Boss, kvCORE, BoomTown, LionDesk, Wise Agent, or a homegrown spreadsheet? Export to CSV and drop it in. Spark's AI mapper reads your column headers, proposes a mapping with confidence scores, and flags anything weird. You confirm. It imports.

Duplicates merge instead of stacking. Your existing notes and tags come along. Nothing gets overwritten. Most agents are fully up and running on Spark in under ten minutes.

You don't have to leave your transaction CRM behind to use Spark. They do different jobs. Keep the one your brokerage requires, use Spark for the part it was never good at.

Spark CSV import mapping old CRM columns into Spark fields — CSV import - AI-mapped from your old CRM.

The skeptical agent's questions

Stuff you're probably wondering.

Does this replace my brokerage's CRM?

No, and we don't want it to. Your brokerage CRM is for transaction management, lead routing, and the compliance trail. Spark is for the relationship work that lives outside that - your sphere, your past clients, your referral partners. Most of our realtor users run both.

Will Spark text people on my behalf without me knowing?

Never. Every message Spark drafts shows up in Today for you to send, edit, or skip. We don't auto-fire anything to your contacts ever. The whole point is that what gets sent is yours.

What about TCPA / compliance?

Because nothing is auto-sent - every message goes through you, in your own text or email - Spark doesn't sit in the regulated path the way a drip-campaign tool does. You retain full control over consent and the outbound channel.

I have 2,000 contacts. Is that fine?

Yes. All 2,000 live in Spark with full birthday and reminder tracking - unlimited on every tier. What's capped is who Spark actively curates and drafts for: Free covers 5 AI-enabled contacts, Pro covers 100 (a working professional network - the people who actually drive your referrals), and Power covers 1,000for agents running a serious book. Everyone else stays in your contact list; they're just not in the morning rotation. You pick who matters most.

Can I share the same database with my team?

Today Spark is a solo product - one person, one relationship graph. Team functionality (shared books, internal mentions, attribution of who-talked-to-whom) is on the roadmap. For now, every agent runs their own Spark.

What does my data look like if I cancel?

Yours. Me → Account → Export my data gives you a JSON export. If you delete your account, Spark sends an email confirmation first, then deletes or anonymizes your account data according to the privacy policy. We don't hold your contact list hostage.

Try Spark free for a month.

First month of Pro or Power free. No credit card to start the free tier. Cancel anytime through your app store account.