For realtors

Your sphere is your business.
Spark keeps it warm.

You already know that 80% of your next deals will come from your past clients and referrals. The hard part isn't knowing it. The hard part is staying in front of 400 people without becoming the agent who only calls when they want something.

Spark is the AI relationship manager that does that staying-in-front-of-them work for you. Quietly. Specifically. In your voice. Three to seven names a morning, never more.

Download on theApp Store

$15/mo Pro. 14-day trial. No credit card to start.

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Today — three names worth a call this morning.

The real problem with your CRM

You're not lacking software.
You're lacking a system for showing up.

You've probably paid for Follow Up Boss, or kvCORE, or Wise Agent, or LionDesk, or BoomTown, or all of the above at one time or another. They're fine databases. They're good at storing 2,000 leads. They're good at firing off generic drip campaigns that everyone unsubscribes from.

What they're not good at is the specific, human, low-volume work of showing up for the 200 people who actually drive your business. The ones you've sold houses to. The ones who've referred you twice. The ones whose kid is going to college next year and whose house won't make sense in two years.

Spark doesn't replace your transaction-management CRM. It does the part those tools never did: keep your sphere warm without you having to grind through it every Friday afternoon.

What this looks like day to day

Five things Spark quietly does for an agent every week.

Home anniversaries surface themselves.

Tell Spark who you sold to and when. From then on, every anniversary surfaces in Today with a drafted note that isn't a card from a vendor — it's a personal check-in that mentions something specific you actually know about them.

Birthdays you actually catch.

Spark runs a 30-day lookahead every morning. You get the ones worth reaching out to early — past clients, high-referral folks, sphere relationships — without having to remember to check anything.

The lapsed-sphere problem, solved quietly.

Spark knows when you last heard from someone, and pings you when a relationship is about to go cold by the cadence you've set for them. Quarterly for past clients. Monthly for top referral partners. You decide. Spark remembers.

Talk to it between showings.

In the car between appointments: hold the mic, say "Jamie and Mike are listing in March — Mike got promoted to VP at Hopkins." Spark files it across both contacts and adds a March listing reminder. You drive on.

Drafts that don't sound like a CRM.

Spark learns how you actually text — short, no exclamation points, dash sign-off, whatever it is — and writes drafts in that voice. Your check-ins don't read like the other 30 agents in your market sending the same Mailchimp blast.

Their world, not your script.

Pro users get news-grounded drafts. If your past client is a Ravens fan, Spark knows the Ravens just signed someone. If they work at McCormick, Spark knows McCormick had an earnings call. Specificity is what makes someone reply.

Migration

Bring your sphere in. Once.

Already in Follow Up Boss, kvCORE, BoomTown, LionDesk, Wise Agent, or a homegrown spreadsheet? Export to CSV and drop it in. Spark's AI mapper reads your column headers, proposes a mapping with confidence scores, and flags anything weird. You confirm. It imports.

Duplicates merge instead of stacking. Your existing notes and tags come along. Nothing gets overwritten. Most agents are fully up and running on Spark in under ten minutes.

You don't have to leave your transaction CRM behind to use Spark. They do different jobs. Keep the one your brokerage requires, use Spark for the part it was never good at.

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CSV import — AI-mapped from your old CRM.

The skeptical agent's questions

Stuff you're probably wondering.

Does this replace my brokerage's CRM?

No, and we don't want it to. Your brokerage CRM is for transaction management, lead routing, and the compliance trail. Spark is for the relationship work that lives outside that — your sphere, your past clients, your referral partners. Most of our realtor users run both.

Will Spark text people on my behalf without me knowing?

Never. Every message Spark drafts shows up in Today for you to send, edit, or skip. We don't auto-fire anything to your contacts ever. The whole point is that what gets sent is yours.

What about TCPA / compliance?

Because nothing is auto-sent — every message goes through you, in your own iMessage or email — Spark doesn't sit in the regulated path the way a drip-campaign tool does. You retain full control over consent and the outbound channel.

I have 2,000 contacts. Is that fine?

Yes. All 2,000 live in Spark with full birthday and reminder tracking — unlimited on every tier. What's capped is who Spark actively curates and drafts for: Free covers 10 AI-tracked contacts, Pro covers 150 (about the most relationships anyone can actively maintain). Everyone else stays in your contact list; they're just not in the morning rotation. You pick who matters most.

Can I share the same database with my team?

Today Spark is a solo product — one person, one sphere. Team functionality (shared spheres, internal mentions, attribution of who-talked-to-whom) is on the roadmap. For now, every agent runs their own Spark.

What does my data look like if I cancel?

Yours. Settings → Export Data gives you a full JSON of everything. If you delete your account, it's erased from our systems within 30 days. We don't hold your sphere hostage.

Try Spark for two weeks.

14-day Pro trial. No credit card to start. Cancel anytime in your App Store account.